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The marketing research helps a Client to define an appropriate project concept and may be treated as preliminary feasibility study. It helps to define the product in terms of:

  • Appropriate market segment for a project

  • Quantity and type of rooms

  • Extra services and amenities

  • Customer profile, potential occupancy and room-rate forecast

  • Functional master planning (for resorts) with consideration of operator’s and/or general hotel requirements

  • Appropriate stylistic options

  • Recommendations on strategy in selection of a hotel brand/operat
 A marketing research is conducted with consideration of actual Client's needs and project requirements.